Traffic & Conversions – A Case Study

I talk a lot about “traffic and conversions” being the keys to success online. I even have a consulting company that focuses on helping businesses and bloggers with those two goals; and I get really good results for my clients. One downside to that work is that I can’t really talk about my clients’ projects in specifics. I can, however, talk about my own sites.

I built an affiliate marketing mini-site to target a popular keyword phrase. The goal of the site is to target people looking to buy a particular product, then to sell that product via my affiliate link. To target that audience, it’s crucial to appear at the top of the Search Engine Results Page (SERP).

Traffic

Traffic to this site is entirely through organic SEO. I’m targeting one primary keyword phrase, and about 6-10 secondary keyword phrases.

Monthly Traffic Stats

Google Rank for primary keyword: 1 out of 74 million   [Read more...]